Morristown, N.J., March 9th, 2018 – OmniActive’s Lutemax 2020 won the coveted NutrAward for best functional ingredient of 2018 in recognition of the groundbreaking B.L.U.E. (Blue Light User Exposure) study and What’s Your B.L.U.E.™ awareness campaign. The award was received on Thursday, March 8 at the NutrAwards reception during Engredea and Natural Products Expo West 2018 in Anaheim, Calif. (USA). NutrAward finalists were chosen based on submissions demonstrating an ingredient’s scientific merit, safety and efficacy, market potential, innovation and ability to increase market credibility, while the winner was selected based on a weighted vote from the selection committee (consisting of a panel of industry experts, scientists and nutritionists), as well as by cumulative votes of registered attendees.
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